The study examined the effects of consumer ethnocentrism and country image on perceived relative quality. The respondents of the study were consumers at a shopping mall in Mataram. Indonesia. They compared the quality of televisions from three industrialised Asian countries. https://allfixelectricales.shop/product-category/brass-flare-union/
The Effect of Ethnocentrism and Image of Asian Industrialised Countries on Perceived Relative Quality
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